| | |  | Home & Garden | Home » » » The Moment It Clicks: Photography secrets from one of the world's top shooters | | | | | | | Description: | | THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”
| | | Features: | |
• ISBN13: 9780321544087
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
| | | Product Details: | | | Author:
| Joe McNally | | Paperback:
| 272 pages | | Publisher:
| New Riders Press | | Publication Date:
| February 02, 2008 | | Language:
| English | | ISBN:
| 0321544080 | | Package Length:
| 9.0 inches | | Package Width:
| 8.9 inches | | Package Height:
| 0.8 inches | | Package Weight:
| 2.0 pounds | | Average Customer Rating:
|  based on 200 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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 !Sep 04, 2010
This was the most influencial photography book that I have ever purchased! Joe does such an amazing job at getting fantastic pictures from places like the top of the Empire State Building (at night)and hanging from a helicopter; or even in a space ship while be tumbling around!I cannot think of another book that has more infuenced my photography than Joe! Reading his book has dramaticaly opened up my left brain and I am taking much better pictures! If you are a photographer, and you want to take better pictures, get this book! You won't regret it!
4 of 4 found the following review helpful:
 Great book...but not on kindleJul 28, 2010
This review is based on the kindle app for the ipad.
The content of the book is great but buy the print version. The ipad version is the same price (which doesn't seem right since there are no printing, warehousing, delivery etc... costs) but regardless of this the formatting is HORRIBLE on the kindle version.
There are borders around blocks of text, the title for a picture is on a different page - it just doesn't look that great.
Stick with the paper copy and Amazon need to fix the kindle version of this book
All photography books should be like this!Jul 26, 2010
If you like Scott Kelby, then Joe McNally is his hero. Each page is filled with tricks and tips for making the "shot". Easy to understand, funny to read, and it's one of those books that has your mind turning on a light-bulb and that "ding!" sound every time you turn the page!
I am in love with this book, and I think anyone who gives it a try will love it too.
I read it from cover to coverJul 17, 2010
This is the 1st photography book I have read from cover to cover in one sitting. Joe McNally is a pro and some of the tips are beyond the equipment constraints of most of us, but to hear again and again about the importance of lighting is still valuable for any serious photographer. And many of the tips are independent of equipment - like, seeing differently, finding unusual points of view, how to establish connection with a portrait subject, using natural light to best effect, using wide angle lens close up, employing what's at hand like a bedsheet to improve light... and on and on. So much photography advice around today is about how to improve a photograph digitally. This is all about getting amazing shots in camera. I am inspired!
Joe McNally is always engaging and interestingJun 02, 2010
I am a big fan of Joe McNally. His "Hot Shoe Diaries" was a great read and this book has the same flavor of Joe's personality. When you read books about photography your first inclination is to try and understand how to technically produce the same photographic results, mostly in a technical manner. This is not a good approach and will not give you what you desire. I have read so many comments here about how the book will not give you all of the steps towards producing these images. Why should it? If you read a book about The Beatles, do you want to write Twist and Shout? It's been done. Simple as it sounds you can like someone else's work but they already did it. Get over it. The whole point is to become inspired to go out and create your own work. If you are a painter do you think that you will be congratulated for doing a nice job with a paint by number kit? The point of reading books by artists is to feel the inspiration behind the work and gain some insight into the process of thinking which leads to producing great work and in some cases, sellable work.
As a professional photographer myself, my job is to always look for things that inspire me. But the only way to create good shots is to find your own way and do your own experimenting. Playing the cello along with a YoYo Ma recording will not make you a great cellist. You have to do your own practicing. You have to learn your scales, chords, intonation, styles, and all of the elements of making music. When you come across a situation that offers a challenge, you need your own skills in order to manage the situation. You can't carry a handful of books in your camera bag.
But, you can read this one and become inspired to go out and start "seeing" and "doing". Joe's books make it that much more enticing. When he tells his stories you can feel the excitement of the process. That's the idea in my opinion.
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