| | |  | Biography & Memoirs | Home » » The Tipping Point: How Little Things Can Make a Big Difference | | | | | | | Description: | | This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems. | | | Features: | |
• ISBN13: 9780316346627
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
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| | | Product Details: | | | Author:
| Malcolm Gladwell | | Paperback:
| 304 pages | | Publisher:
| Back Bay Books | | Publication Date:
| January 07, 2002 | | Language:
| English | | ISBN:
| 0316346624 | | Package Length:
| 8.2 inches | | Package Width:
| 5.5 inches | | Package Height:
| 1.0 inches | | Package Weight:
| 0.35 pounds | | Average Customer Rating:
| based on 1096 reviews |
| | | | Customer Reviews: | |
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Boyfriend loved itMar 08, 2010 I got this book for my boyfriend as a present, and he started reading it right away. He loves the author
1 of 1 found the following review helpful:
Very Well Written!Mar 04, 2010 I thoroughly enjoyed reading this book. Actually, I lost my first copy and bought another copy because I wanted to finish it. It makes you look at things in a different way--good read.
One of the All Time ClassicsMar 03, 2010 When New Yorker columnist Malcolm Gladwell first burst onto the scene, academics, psychologists and marketers alike were skeptical. Since then, The Tipping Point has been established as one of the top selling business books of all time and has been revered as a must read for social scientists and business people alike. Gladwell is clearly one of the predominant thought leaders of our time.
Gladwell's premise is that seemingly minor and unrelated events can combine to create sudden and drastic change. While not presented as a business book per se, this work has long lasting implications for marketers and all disciplines interested in studying human behavior, social phenomena and business trends. Gladwell is a master story teller, and The Tipping Point is a quick and easy read.
0 of 1 found the following review helpful:
There Is No Such Thing As A Tipping PointFeb 25, 2010 Just because someone can open a bottle of finger paint doesn't mean they understand the nature of art. Just because someone can spell epidemic doesn't mean they can grasp the underlying science of how diffusion operates in biological physics. I have been waiting to see if Mr. G's writings in his subsequent books used the same thin coating and the verdict is in.
Yes.
Human beings interrupt the natural flow of energy in the universe in the ever-ending social competition for information and and control of resources. We see this in nature all the time. For centuries educated white European males would have you believe that their insightful leadership is responsible for predicting and leading the human species out of harms way and into the future.
Wrong.
Nature runs in cycles and spirals toward equilibrium. Epidemics are highly predictable thanks to the emerging science of semantic intelligence.
Points don't tip, brains don't blink, and outliers are Darwinian freaks of nature.
They are all just another event in an already operational system in motion. The good news is that MBAs eat this stuff up and make it much easier for those of us schooled in SI to acquire significantly more resources, in less time, with greater precision, and at lower costs.
Keep writing with finger paint. You are doing a great job of keeping the masses dazed and confused. Shock and awe, that's the ticket.
It is making life in the Age of Google for the few schooled in the art and science of semantic intelligence a walk in the park.
Some advise if you want to go down a different path.
Smile when you hear someone in conversation use "tipping point" and be confident that they have NO IDEA what they are talking about. Then, start with Diffusion of Innovations, 5th Edition, by Everett Rogers, and then read anything by David Geary. You will start to catch on.
It looks like another nice day for a walk in the park.
Very EnlighteningFeb 18, 2010 I had heard about this book but was very impressed by the depth of research provided in each of the subject/topics. A good read and very informative, useful advice for any application for business or personal ventures.
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